Content and Copywriter

At Bellrock, we harness technology to give our customers an experience that not only leaves them with advanced building systems. But with peace of mind. And we unlock that by being technology-led, but people-driven. So when you’re part of Bellrock, you’ll get everything you need to be your best at work - because our people are the heart of our business. And we’re all about helping them to shine.

Due to continued growth Bellrock Group is looking for an experienced Content and Copywriter who can craft compelling narratives across platforms that resonate with audiences and create preference for Bellrock Group.

You will develop content that effectively communicates our brand story across various digital and offline channels and campaigns, including web copy, internal communications, sales enablement documents, PPC, event materials, media and PR, blogs, thought-leadership pieces, and other content. You have a demonstrated experience in writing business communications.

This role is essential in delivering high-quality, consistent content that contributes to the overall productivity, effectiveness and success of the content team, the marketing function and the whole business, allowing us to continuously improve and strive for excellence.

How will you be the change?

We believe every role is essential to providing that peace of mind for our customers - whatever part of the business you’re in. Because every role plays a part in driving us further. And everyone can be the change. That’s how deliver value for our customers, and building systems that lead the way

And as a Content and Copywriter with Bellrock, you’ll do it by…

• Content and copywriting: Create engaging content and campaigns across Business Units and Group for all on and offline media, including web, PPC, articles, blogs, press releases, media statements, newsletters, case studies, social media posts, white papers, emails, adverts, video scrips, event presentations
  
• Work with the Communication Manager to ensure all content aligns with our brand’s voice and strategic objectives
• Understand the importance of our band tone of voice and know how to tailor it to a specific channel
• Planning and executing the internal communications and campaigns strategy, including managing the internal communications calendar and writing all content such as employee newsletters and emails
  
• Work closely with the Marketing Project Executive and Marketing Business Partners to produce content for events as needed, including stand collateral, pre-event marketing, speeches and presentations
• Edit and proofread content for clarity, accuracy, consistency and SEO
  
• Work closely with the Communication Manager to execute social strategy to grow our digital footprint
• Identify and analyse business and audience needs to craft and deliver messages via multiple channels
• Be an advocate for the strategy, working proactively with the Communication Manager, marketing colleagues and key stakeholders to execute the content vision
• Work with and assist the videographer on shoots when required
• Collaboration and coordination: Collaborate with team members including briefing visual assets for communications and ensure consistent messaging, look and feel
• Content quality and consistency: Ensure all content is high-quality, error-free, search engine optimised and consistent with tone of voice guidelines
• Analytics and reporting: Prepare reports for different audiences on content effectiveness and recommend strategies for continuous improvement, optimisation, and resource prioritisation
• Agency and supplier relations: Brief agency partners, ensuring timely delivery of agreed services within budget. Support and model positive team collaboration with office presence 1- 2 times a week, or more as required.

What does it take?

If you’re ready to be the energy that helps us build our business, share our success, and really own it as a Content and Copywriter, you’ll need…

• Bachelor's degree (or equivalent experience) in Marketing, Communications, English, Journalism, or a related field
• Proven experience in content marketing, creation, and copywriting, preferably in B2B environments
• 3+ years of experience in a copywriting role
• Experience of creating compelling, engaging copy to deliver strong SEO and PPC success
• Strong understanding of SEO, digital marketing strategies, and content management systems (CMS) such as WordPress, SharePoint, or Sitecore
• An understanding and appreciation of on-brand design, graphics, photography and film
• Experience in marketing analytics tools and CRM software, such as HubSpot & GA4 is advantageous
• Experience with Microsoft Office 365 (Teams, Excel, Word, PowerPoint)
• An outstanding writer who can hit the ground running with the ability to create compelling and engaging copy that conveys brand story and complex or technical ideas simply without relying on Chat GPT
• A hands-on, collaborative person, able to work autonomously, but naturally inclined to seek input and perspective from manager and stakeholders
• Able to prioritise in a fast-paced environment and be comfortable managing expectations to the business and key stakeholders
• Experienced in creating and executing internal communications and a track record of delivering solid, measurable results
• Excellent presentation and communication skills – able to present ideas to and influence stakeholders
• A meticulous approach to detail and a passion for high-quality writing
• High levels of creative enthusiasm and curiosity. A desire to find out more, understand the bigger picture and to make connections to learn and improve.