Marketing Business Partner

At Bellrock, we harness technology to give our customers an experience that not only leaves them with advanced building systems. But with peace of mind. And we unlock that by being technology-led, but people-driven. So when you’re part of Bellrock, you’ll get everything you need to be your best at work - because our people are the heart of our business. And we’re all about helping them to shine.

How will you be the change?

We believe every role is essential to providing that peace of mind for our customers - whatever part of the business you’re in. Because every role plays a part in driving us further. And everyone can be the change. That’s how deliver value for our customers, and building systems that lead the way

And as a Marketing Business Partner with Bellrock, you’ll do it by…

• Strategic Marketing and Planning: Collaborate with the Managing Director of the business unit and the Chief Marketing Officer to develop and implement marketing strategies that align with Group priorities, using relevant application of recognised marketing planning tools and strategies. Oversee digital and offline campaigns for the business unit that convert, focusing on brand equity, SEO optimisation, content creation, and social media management
• Campaign Management: Manage and collaborate with the wider Marketing and Communication team, stakeholders and the Head of Digital Marketing on multi-channel marketing campaigns, from conceptualization, segmentation, targeting and positioning, and channel strategies through to performance analysis. Coordinate with internal teams and optimise PPC campaigns, keyword strategies, and content marketing
  
• Content Development: Work with content and design teams to create and review content for websites, social media, email, newsletters, case studies, blogs, events and other marketing and sales enablement assets as needed. Ensure content aligns with our brand’s voice and objectives
• Event Management: Strategic planning and execution of internal and external event and speaker platforms, including budgeting, logistics, marketing, and ROI follow-up strategies. Manage event calendars and liaise with external partners and vendors
• Stakeholders Engagement: Collaborate with sales, senior management, and external partners to align marketing strategies with business goals. Prepare presentations, reports, and marketing collateral for various audiences
• Internal Communications: Work closely with the business unit and People stakeholders to understand people’s demographics and work with them to develop marketing and comms strategies that engage and following this, execute with the colleagues in the Marketing and Communication team to deliver and measure impact
• Customer Engagement: Understand customer personas and engagement strategies, including email marketing, events, awards submissions, customer feedback initiatives, and CRM updates
• Analytics and Reporting: Use analytics tools to track campaign performance against agreed success metrics and KPIs. Prepare reports on marketing effectiveness and recommend strategies for continuous improvement and resource prioritisation
• Vendor and Partner Relations: Manage relationships with external agencies and partners to ensure timely delivery of marketing service, value for money and compliance with budgets. Maintain organised records and adhere to version control and asset management processes
• Administration and organisation: Maintain a well-organised file system and adhere to the team’s process for version control and asset management. Maintain organised records and timesheets for resource planning and task prioritisation.

What does it take?

If you’re ready to be the energy that helps us build our business, share our success, and really own it as a Marketing Business Partner, you’ll need…

• Bachelor’s degree (or equivalent experience) in Marketing, Communications, Business Administration, or related fields
• Proven experience in marketing management, preferably in built environment sectors/ B2B environments
  
• 6+ years’ experience in Marketing role
  
• Strong understanding of digital and content marketing strategies, SEO, PPC management, content, and social media platforms
  
• Experience of website/ CMS platforms such as WordPress, SharePoint, Sitecore or others
  
• Proficient in marketing analytics tools and CRM software, such as HubSpot & GA4
  
• Experience of Microsoft Office 365 environment (Teams, Excel, Word, PowerPoint etc.)
  
• Able to use and curious about practical application of AI tools – without being over reliant (we don’t want everything Chat GPT)
  
• An aesthetic eye – an understanding and appreciation of good design, graphics, photography and film
• A highly collaborative person, willing to guide and inspire others with fresh ideas and creative thinking
  
• Strong communication skills to effectively work within a team and present ideas to stakeholders at all levels
  
• Ability to manage multiple projects simultaneously and meet tight deadlines
  
• Excellent written and verbal English language skills.